"Soft power made in France"

In preparing this trip and with the experience of my previous trips to the United States, I noticed that the Americans did not have a good culture on France and even less on "Ile de France".

Proud of our culture, that's when I looked for a fun way to make Americans want to come to our country.

 

So I took steps to find an original method.

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Take a fact, a monument, a product, that they appreciate and connect it to the Ile de France, whether for technicality, history, origin...

 

The advantage of this technique is that it directly affects the person, because we use a product that they appreciate. The Ile de France has a rich culture for this kind of exercise, there are many examples, for many fields.

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French-style soft power for Americans.

THE FRENCH TOUCH.

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